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KMID : 1004620150210020169
Clinical Nursing Research
2015 Volume.21 No. 2 p.169 ~ p.179
Analysis of the Image and Likability of the Nurse
Yom Young-Hee

Kim Kyung-Hee
Son Hee-Sook
Jeon Jae-Hee
Lee Jung-Min
Kim Myoung-Ae
Abstract
Purpose: The purpose of this study was to investigate nurse images and likability that were perceived by various groups in the general population.

Methods: Using cross-sectional descriptive design, six groups of people were invited to participate in the survey. The participants included nurses, physicians, nurse aids/technicians, patients/caregivers, college students, and the general public. A total of 1,530 individuals were drawn from 42 hospitals nationwide. Bhargava¡¯s likability questionnaires and the Ward Nurse Image tool were used.

Results: Compared with other groups, patients and caregivers had higher scores for likability and better nurse image than other groups. Most respondents perceived nurses are clean and caring, but many individuals still had the image that nurses are submissive.

Conclusion: To improve nurse image, perceptions from various groups of people need to be considered and programs develop to show the positive aspects of nursing and nurses.
KEYWORD
Nurse, Image, Likability
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